Executive In Charge of Production / Chief Business Development Officer
The Recording Academy, Los Angeles, CA
Where do you find inspiration?
Music and travel.
What excites you most about the year ahead in the events industry or your personal business?
I believe corporate spending is returning and everyone is beginning to truly understand the importance of experiential events. I believe that companies and sponsors will seek to engage consumers in ways beyond traditional media – ways in which event producers have the needed vision and expertise.
What is the best piece of business advice you’ve ever been given?
Go for it! Every time I’ve considered a major career move, I’ve had family and friends that have supported me and encouraged the risk taking involved with leaving a comfortable position in hopes of finding greater challenges, rewards and happiness.
What do you hope attendees will take away from your session?
I’d like the event professionals to understand how pitches are perceived by the clients (like me) who receive them. I’d hope to educate everyone on how to set themselves apart from the competition and deliver what the client is really seeking. I’d like to give everyone in attendance a few tips that they can take back and incorporate into their pitches that will land their next client or job.
As head of production for The Recording Academy, Branden Chapman oversees the development and execution of approximately twenty live music events annually and is the executive in charge of production for the world-renowned GRAMMY Awards and GRAMMY Nominations Concert Live!! Countdown to Music’s Biggest Night telecasts. He is responsible for the Academy’s international business development initiatives, ticketing operations and venue/hospitality partnerships. Chapman is the Executive Producer of the GRAMMY Celebration after party and Co-Producer of the Pre-GRAMMY Gala with the legendary Clive Davis. He has conceived and launched events featuring artists including the Black Eyed Peas, Lady Gaga, Mary J. Blige, Seal and Whitney Houston. Chapman currently resides on the Advisory Boards of the GRAMMY Museum, Event Solutions and The Los Angeles Sports & Entertainment Commission.