CEO / Founder
Expect Referrals, Orlando, FL
In 1992, Jody was recruited by one of the top political strategy and direct mail firms in Florida to be a copywriter. After spending 11 years working as a writer, designer and account specialist, she becomes somewhat of an expert in direct mail communications. With variable digital print on the rise, she next partnered with Chuck Barnett and opened Barnett & Murphy, Inc., a digital direct marketing agency, to serve out their vision of direct marketing communication that is completely personalized. While at BMI, she met Jamie Layne, a talented web architect. Inspired by an idea to help businesses grow through the power of referrals, they created Expect Referrals.
In November 2011, Jody left Barnett & Murphy with Expect Referrals in hand and is focusing her full attention on her and Jamie's vision. They coined the term "social incentive sharing". Social incentive sharing is empowering your customer to share a discount or a deal with friends and family via email, Facebook & Twitter and then reward them for doing it. Expect Referrals is the only software today that manages and automates the process of social incentive sharing.
When not working on Expect Referrals, Jody is a mom, an avid exerciser and a marketing consultant working with a few Orlando based firms.