Lara McCulloch-Carter

READY2SPARK, Ontario, Canada
www.ready2spark.com

BIO
“The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker and a pioneering force in the branding, marketing and social media revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash with the title Industry Innovator, selected as Connect Magazine & Rejuvenate Magazine’s top 40 under 40 and has been recognized with three national awards for dedication, spirit and leadership.

With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business through her consultancy, READY2SPARK®. The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for Event Solutions magazine and has made her a sought after speaker, delivering her messages to audiences on 5 of the world’s 7 continents.

Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and her marketing blog holds the title as the event industry’s highest ranked independent blog.

Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way that event companies do business.