McDonald Marketing, Dallas, TX
Where do you find inspiration?
From other successful businesses, large and small and people who don’t take themselves too seriously.
What excites you most about the year ahead in the events industry or your personal business?
My book has allowed me to meet so many new people and I expect that will continue.
What is the best piece of business advice you’ve ever been given?
That people don’t need information – they need advice. Provide sound guidance and advice and you become an indispensable expert to others
What do you hope attendees will take away from your session?
That they recognize that they can grow their business by tapping into people’s values. If you tap into people’s values, you’ll tap into their hearts and minds, and ultimately, their wallets.
What does a blond haired, blue-eyed Irish girl know about diversity? Plenty!
Kelly McDonald is a marketing and advertising expert with more than 20 years of global advertising agency experience. She has deep experience in marketing to different generations, values, lifestyles, races and ethnicities.
Her client experience includes brands such as Toyota, Sherwin-Williams, Kimberly-Clark, Miller / Coors, Harley-Davidson, State Farm Insurance, Mattel, Ace Hardware and Nike.
Kelly was named one of “26 Hot Speakers” by Successful Meetings Magazine.
Her company has twice been named one of the top ad agencies in the U.S. by Advertising Age Magazine.
She has been featured in Forbes, BusinessWeek, and Fast Company, as well as on CNBC, CNNMoney.com and Sirius/XM Radio.
Her book, “How to Market to People Not Like You”, is a bestseller and was named one of the “Top 5 Best Business Books of 2011”.