CEO / Executive Producer
Lavish Experiences & Productions, Los Angeles, CA
Otto once said: “To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.” That quote embodies how Reginald S. Roberson approaches his life and every project he creates for others through his business. His passion and desire is to take the ordinary and turn it into the extraordinary.
Dedicated to creating the extraordinary, Reginald is becoming especially renowned for his ability to completely transform raw, ordinary spaces into sumptuous, theatrical environments, translating his clients’ visions into awe-inspiring reality. He leads an innovative and talented team that believes “anything you dream, we will create.” Simply put Lavish creates experiences and moments that people will all remember and never forget.
Whether it’s a destination wedding on a private tropical island, the opening of a new exclusive restaurant, a 50th birthday celebration on a yacht at sea viewing amazing Caribbean sunsets, the gathering of friends at a pool in the heart of Barcelona, or an intimate celebration at a private home in New Orleans- whatever the mind can imagine will be reality. What sets Reginald apart is his experiential approach to production; what you see, smell, touch, taste, and hear are carefully orchestrated to create the ultimate experience for Lavish’s clients.
It has been said that the world’s most successful people follow their hearts. Reginald took this to heart and has made it one of the passions of his life. Authentic and talented, Reginald's philosophy for his company has always been integrity, ethics and putting people first. His specialty is creating one-of-a-kind events and experiences that truly represent the look and style of his clients.
The special event bug bit Reginald at the very early age of 5, while growing up in Louisiana planning vacations and family get-togethers with his grandmother. Given broad discretion and trust, Reginald began creating and masterminding creations and has never stopped. Over the years, he has refined his craft to become one of the best production designers in his career. He has truly become one of the industry’s most talented and innovative rising young leaders.
Reginald’s professional career began with producing events for non-profits, foundations, and friends while working in corporate America. Eager for the freedom to bring his own unique style to the industry, Reginald took the plunge and Lavish Experiences & Productions was born. Reginald got on the fast track, by quickly becoming the producer of choice for many of today’s fortune 500 companies, various industry award shows, celebrities, and organizations. The cornerstone of his company has been and always will be Reginald's strong faith and sense of morality. He lives his beliefs and has remained true to them no matter the circumstances.
The success of the company has led to local and national recognition of Reginald, both as a businessman and event producer. Nominated for several prestigious event industry awards, including Rising Star and Event Producer of the Year by Event Solutions Magazines, Reginald’s talents have been acknowledged throughout the special event community. These prestigious awards have fueled continued growth for the company. He is committed and driven to make history and change lives by continuing to bring innovative and dynamic solutions to the world.
He is respected by his peers, celebrated by his clients, and loved dearly by his family and his Production family; the dedicated group of talented individuals who make up Lavish Experiences & Productions.