Es-ideafactory

MARKETING

Just say it! Event Solutions Idea Factory is the only conference tackling the really hard and exciting topics! 

Our sessions this year will take you from what’s new in social media, to how to tell your story on Facebook, in e-mails and smart phone devices, to how to connect emotionally with clients who aren’t like you.

This year, you can’t afford not to go to these sessions. Delve deeper into your company’s marketing strategy to affect real, lasting change!

Here’s a great 1-2-3 marketing punch that you will only find at the Idea Factory.

ES-055
All that Glitters Isn’t Gold

Liene Stevens, Splendid Communications

One of the original bloggers and Tweeters, Liene Stevens pulls the covers back on the latest shiny things in social media. Find out what will you really need and don’t need and how to access what is right for you and your message.


ES-051
Be a Story Teller

Sue Hershkowitz Coore, High Impact Presentations

After you have discovered what is right for your message, find out how to best say it. Story telling is an effective form of communication in this information-based century. Learn how to tell the stories that work in your business environment to create high-impact presentations.


ES-156
How to Market to People Not like You

Kelly McDonald, McDonald Marketing

That’s right, we said it! We are all different out there. Embrace diversity by learning how to identify the groups in your market that you aren’t reaching now and how to market to them. Learn how to create a deep emotion al connection to this new, ever growing number of clients.


Other important topics that you can only get at Event Solutions:
ES-155: The Neuropsychology of Selling Events
ES-165: How to Legally Protect your ASSets
ES-251: A Question of Ethics
ES-255: Sponsor This: Creating Value Through Sponsorship
Using Events as a Memorable Content Marketing Experience 

Click here to find out more about our speakers and sessions


Retro Social Media – Networking!

Always on the cutting edge, the Idea Factory brings back that oh-so-retro form of social media – face-to-face networking!

The many places to practice this "new" form of social media:

The Welcome Reception

SEARCH Foundation Event

The Xperience Lunch

"Out of the Box" Boxed Lunch

PURE Sensation Event

Spotlight/CATIE Awards

Pitmaster BBQ Dinner

The “Why is That?” Breakfast

And of course, on the tradeshow floor